Livestream? Huh? ❓
Livestreams are unstructured, unplanned and many things can go wrong - but that is what makes them so special!
People are unlikely to be familiar with your brand - so I take the first 30-45 minutes to do an overview of your company and the specific space you're in, before getting nitty-gritty. During the stream, I talk through my thoughts and answer questions that viewers write in chat. It's also best if you (or others from the company) are in the stream with us too.
Streams are around 3 hours or more and I establish a content guideline in place that we talk through, which varies depending on your brand and product. For example, I could showcase the most powerful features of your product using an interesting dataset like my own Twitch data, Pokémon card prices or something else fun!